Fluevog Shoe Ad Assignment

    I entered the "Change the future of advertising for the better, one Fluevog Ad at a time" Campaign. Fluevog Creative gives talented and aspiring artists the chance to create a Fluevog ad that will grace the pages of magazines around the globe. I designed an appropriate Fluevog ad for the "Rory " Shoe, the black and white version. I felt it had a 60s-70s vibe so I looked up some inspirational quote from that era. I found and decided to turn a popular Timothy Leary, the Harvard professor quote into something I understand. "Turn on your mind, Tune in to what matters, Drop the negativity." I added it to the background of my ad with colors inspired by that time. I also found a beautiful model with a similar style to the famous Twiggy also called Dame Lesley Lawson. I love the big eyes and the long eyelashes look accentuated by the application of more lashes on top of the natural ones. The model that I used as the foundation for my Adobe illustrator vector art is Peggy Moffit. I then constructed the ad around the illustration of the Rory Shoes and added some abstract elements. Landline phones were a big innovation in that time and they helped to connect people to what they love including items like shoes. 

Beaver Buzz Energy Drink Advertisement Poster

Positioning Statement

Who is it for? The 18^th anniversary Beaver Buzz energy drink poster is marketed towards snow athletes, but it is for anyone that wants an extra buzz of motivation.

Why would they buy it? The snow berry flavor is mild, different and sweet. Same great buzz of energy but with a new 18^th anniversary savor that tastes delicious.

What type of product is it? It is a Beaver Buzz energy drink.

What is the key benefit of the product? It is a canned drink that gives you energy when you drink it that is made with natural ingredients.

How is it different from the competition? It is made with more natural ingredients than other energy drinks. If you drink it your energy buzz lasts longer, and it doesn’t make the body crash with exhaustions.

What is the product name? It is called Beaver Buzz energy drink. 

    To begin this assignment I had to build a picture collage that inspired winter sport energy into my creative brain. I also illustrated a cute kawaii, angry beaver cartoon that is supposed to resemble the Beaver Buzz energy drink logo. I ended up not really utilizing this drawing but I still like that I made it. Then I came up with a new flavor for the 18th anniversary flavor called "Snow Berry." Peace Teas already have that flavor but not Beaver Buzz. It's a very mild sweet berry like flavor. Then I gave my can a turquoise color because this company has not made an energy drink with a turquoise color yet. I also edited the original Beaver Buzz logo to fit the number 18 and photoshopped everything together. I then chose a nice picture of someone snowboarding and edited it to make it look impressive and cool. I love the dedication that snowboarders have to their sport. Practicing a trick or a jump over and over again till they master it. There is nothing like the feeling of flying in the air. Extreme snowboarders feel that for a moment when they are in the middle of a jump. I think that is so cool! I hope to one day learn how to snowboard. I also came up with the slogan "Feel the Iron Teeth Strong Buzz!" Beavers have Iron like teeth and snowboarders are strong in their own way. People who drink energy drinks want that strong surge of energy so I think the slogan conveys this.

To learn more about Beaver Buzz energy drinks and the company, please click this sentence.

I drew a cute version of their angry beaver

At the bottom right is the cute beaver cartoon

The picture collage

Branding a Product to Market it

    For my final assignment in my branding and marketing design lesson I chose a 2L Sweet Tea liquid I named Josh's Sweet Tea...In honor of my first love, southern sweet tea. That stuff is so yummy and addicting! I can drink that stuff every day. McDonald's Sweet Tea is the main inspiration. It actually does contain a subtle amount of Black Orange Pekoe. I created the brown gradient abstract brain illustration and the 3D juice box with the logo picture of a little purple brain. It's really fun to create 3D illustrations in Adobe Illustrator. I made a marketing package complete with an envelope and business card design. 

Learning how to construct Packaging Design

    Drawing and building design for boxes and other packaging elements was enthralling. I really loved all the designs I came up with for different products. I even learned how to assemble different types of boxes by creating the outline and line foundation, adding color and illustrations and then building it. Now I have a better understanding of how everything comes together to make an appealing box that advertises the information it needs to. 

Threadless Shirt Newsletter Project

    For this project I had to build a newsletter showcasing T-Shirts for the website Threadless.com I chose to highlight clothing with a camping theme. I love the Threadless company very much and their shirts always have very fun and interesting designs. I also love camping and I could not resist digitally drawing camping scenes to spotlight their products. Who knows, maybe in the future I will design things for them.

Building a Board Game Instructions Manual

    This week I got the chance to make another poster but for the 50th year Special Edition of any board game I like. This was a mock-up of course but it was a fun project!

    I love building posters. Every time I have the opportunity I research new techniques and tricks to push myself in Adobe Illustrator and Photoshop. I now know that if anything is pixelated, a simple surface blur that isn't very high will soften that and make it look more appealing. I am also getting more comfortable designing my own lettering and logo designs and using the pen tool in Adobe Illustrator.

I chose the classic and simple game called, "Guess Who?"  I love how it doesn't make my brain work too hard and I can actually sit back and enjoy it. There is no violence, it is all about guessing who your mystery character card is. And in this day and age you can even customize your character tabs on the gameboards to your liking. There is also a commercial version made in 2019 that has a wider range of diversity in their characters' features.

Here are a couple of pages from the 6 pages manual I made:

The Halloween Alien girl design was put on clothing!

    My Halloween alien girl design was chosen to be applied to clothing via Amazon's print on demand. A few products have already been sold. To view my items you have to be on the USA Amazon website, so please change the address to a USA zip code, you can use the popular 90210 zip code. To view most of the items with my design, click this sentence. All proceeds go to funding our class Halloween party.

    Below are also pictures of some of the products available with my design. The last picture showcases a model wearing a T-shirt with the brown shirt option so you can see what it looks like in the real world. 🍂😄

Class Project Halloween Design

    My teacher announced a class project for Halloween. Everyone has to create a T-shirt design with a Halloween theme. If our T-shirts sell on our teacher's custom design company website then the proceeds will go to fund the class Halloween party. Bonus marks and gaining experience on making a creative design for a fun concept made me hop on board. I absolutely love aliens. Someday I will have an entire outfit with alien symbols and logos. Someday when I can be less practical with my money. I also like Halloween, it's fun to dress up and to draw spooky cute things. A couple of years ago I dressed up as a deer girl with antlers.

    I decided that a Halloween alien would be cool to make. A cross between a cute Jack-o'-lantern and a gray alien face could be neat to see constructed. So I made one, and I added a candy bow to her head. This image design would look cute on a female child's T-shirt. Maybe my nieces will want one hehehe.

Vector boat on the lake edition

     I really love building vector objects. I love the Adobe Illustrator vector art style. I decided to build a boat on the lake scenery I made recently because I wanted to create something practical. I drew the main shape on paper and then traced it in Illustrator. I thought a gray and green boat color theme would suit the overall image well. I made the boat into a fishing vessel. It has an emergency canoe, and a lifebuoy, and at the front of the boat is the fishing net mechanism. I like the simplistic defined color shapes but I was encouraged to add shadow shapes of darker colors to the boat to add more depth and I also like how it looks with that technique too. 

Vector Scenery and a 3 headed Swan

     I really love the simplistic vector sceneries with bold colors and shapes. I created a mountain landscape with a forest and still lake water. Awhile ago I had a conversation about swans with a friend, and their graceful, beautiful, long necks made me want to draw one...But as I thought about it, I couldn't help but think how cool it would be if I made my swan unique...A 3 headed swan would be a cool art project to work on. So I created a 3 headed swan, each head with it's own personality and icon. I drew the swan on paper first and then I traced it and built its shape in Adobe Illustrator. I feel better now that it is completed. Like pieces of me, come to life for everyone to gaze at. 🦢