Branding a Product to Market it

    For my final assignment in my branding and marketing design lesson I chose a 2L Sweet Tea liquid I named Josh's Sweet Tea...In honor of my first love, southern sweet tea. That stuff is so yummy and addicting! I can drink that stuff every day. McDonald's Sweet Tea is the main inspiration. It actually does contain a subtle amount of Black Orange Pekoe. I created the brown gradient abstract brain illustration and the 3D juice box with the logo picture of a little purple brain. It's really fun to create 3D illustrations in Adobe Illustrator. I made a marketing package complete with an envelope and business card design. 

The Gestalt Principles in Design

    Gestaltism was founded in the early 20th century by a group of psychologists. The Gestalt Principles describes how humans group similar objects, recognize patterns, and simplify complex images. These principles are divided up into five categories: proximity, similarity, continuity, connectedness, and closure. Artists and Designers of all types use it to organize content and make it appealing. It's also great for building logos.

    For this topic's assignment I had to take an object and simplify it. Breaking it down to abstract lines and shapes. This project was fun and stimulating! I will definitely use this method in the future to make logos and banners in business cards and websites.

    I stuck with my ladderback chair image and deconstructed it:

The Final image illustration of the Chair Story

    Design Assignment 1, Personality Personification of a man-made object. My story is about "The cycle of life from the perspective of a chair." This is the scene I chose to illustrate in greater detail: The senior couple living happily together in their home, watching TV still utilizing the man's childhood chairs that his father made. 3 artworks. 2 digital collages.

The rough draft