Beaver Buzz Energy Drink Advertisement Poster

Positioning Statement

Who is it for? The 18^th anniversary Beaver Buzz energy drink poster is marketed towards snow athletes, but it is for anyone that wants an extra buzz of motivation.

Why would they buy it? The snow berry flavor is mild, different and sweet. Same great buzz of energy but with a new 18^th anniversary savor that tastes delicious.

What type of product is it? It is a Beaver Buzz energy drink.

What is the key benefit of the product? It is a canned drink that gives you energy when you drink it that is made with natural ingredients.

How is it different from the competition? It is made with more natural ingredients than other energy drinks. If you drink it your energy buzz lasts longer, and it doesn’t make the body crash with exhaustions.

What is the product name? It is called Beaver Buzz energy drink. 

    To begin this assignment I had to build a picture collage that inspired winter sport energy into my creative brain. I also illustrated a cute kawaii, angry beaver cartoon that is supposed to resemble the Beaver Buzz energy drink logo. I ended up not really utilizing this drawing but I still like that I made it. Then I came up with a new flavor for the 18th anniversary flavor called "Snow Berry." Peace Teas already have that flavor but not Beaver Buzz. It's a very mild sweet berry like flavor. Then I gave my can a turquoise color because this company has not made an energy drink with a turquoise color yet. I also edited the original Beaver Buzz logo to fit the number 18 and photoshopped everything together. I then chose a nice picture of someone snowboarding and edited it to make it look impressive and cool. I love the dedication that snowboarders have to their sport. Practicing a trick or a jump over and over again till they master it. There is nothing like the feeling of flying in the air. Extreme snowboarders feel that for a moment when they are in the middle of a jump. I think that is so cool! I hope to one day learn how to snowboard. I also came up with the slogan "Feel the Iron Teeth Strong Buzz!" Beavers have Iron like teeth and snowboarders are strong in their own way. People who drink energy drinks want that strong surge of energy so I think the slogan conveys this.

To learn more about Beaver Buzz energy drinks and the company, please click this sentence.

I drew a cute version of their angry beaver

At the bottom right is the cute beaver cartoon

The picture collage

Starting to Learn how to build Advertisements

In the Beginning Advertisement course we had to throw things together and see if we could make a feast for our eyes. Needless to say my first homework art was not that great. I liked the little gray bear logo on the bottom right with the green helmet I created for it though. The second assignment taught us how to look at existing advertisements and how to replicate them by doing similar things and then adding our own twist or unique spin on it to make it our own. Thus we learned what was cool and what attracted customers.

This second project was very helpful to me and I love my cheeky "Peace and Fries" go together McDonald's advertisement creation.  

My first attempt at making an Ad

The OG inspo and my rendition

My Version

Branding a Product to Market it

    For my final assignment in my branding and marketing design lesson I chose a 2L Sweet Tea liquid I named Josh's Sweet Tea...In honor of my first love, southern sweet tea. That stuff is so yummy and addicting! I can drink that stuff every day. McDonald's Sweet Tea is the main inspiration. It actually does contain a subtle amount of Black Orange Pekoe. I created the brown gradient abstract brain illustration and the 3D juice box with the logo picture of a little purple brain. It's really fun to create 3D illustrations in Adobe Illustrator. I made a marketing package complete with an envelope and business card design. 

Working with Wallpaper Layout Styles

    In my "How to Brand" something like products and website pages etc I learned how to build appealing website page layouts with pictures in the background and writing on the front. We didn't do too much with this lesson but I still liked how messing around with images and rearranging image wallpapers and then adding text to it helped me get a sense of what a future website might need in terms of having that branded look. 

Here are pics of my favorite homework: