Beaver Buzz Energy Drink Advertisement Poster

Positioning Statement

Who is it for? The 18^th anniversary Beaver Buzz energy drink poster is marketed towards snow athletes, but it is for anyone that wants an extra buzz of motivation.

Why would they buy it? The snow berry flavor is mild, different and sweet. Same great buzz of energy but with a new 18^th anniversary savor that tastes delicious.

What type of product is it? It is a Beaver Buzz energy drink.

What is the key benefit of the product? It is a canned drink that gives you energy when you drink it that is made with natural ingredients.

How is it different from the competition? It is made with more natural ingredients than other energy drinks. If you drink it your energy buzz lasts longer, and it doesn’t make the body crash with exhaustions.

What is the product name? It is called Beaver Buzz energy drink. 

    To begin this assignment I had to build a picture collage that inspired winter sport energy into my creative brain. I also illustrated a cute kawaii, angry beaver cartoon that is supposed to resemble the Beaver Buzz energy drink logo. I ended up not really utilizing this drawing but I still like that I made it. Then I came up with a new flavor for the 18th anniversary flavor called "Snow Berry." Peace Teas already have that flavor but not Beaver Buzz. It's a very mild sweet berry like flavor. Then I gave my can a turquoise color because this company has not made an energy drink with a turquoise color yet. I also edited the original Beaver Buzz logo to fit the number 18 and photoshopped everything together. I then chose a nice picture of someone snowboarding and edited it to make it look impressive and cool. I love the dedication that snowboarders have to their sport. Practicing a trick or a jump over and over again till they master it. There is nothing like the feeling of flying in the air. Extreme snowboarders feel that for a moment when they are in the middle of a jump. I think that is so cool! I hope to one day learn how to snowboard. I also came up with the slogan "Feel the Iron Teeth Strong Buzz!" Beavers have Iron like teeth and snowboarders are strong in their own way. People who drink energy drinks want that strong surge of energy so I think the slogan conveys this.

To learn more about Beaver Buzz energy drinks and the company, please click this sentence.

I drew a cute version of their angry beaver

At the bottom right is the cute beaver cartoon

The picture collage

Starting to Learn how to build Advertisements

In the Beginning Advertisement course we had to throw things together and see if we could make a feast for our eyes. Needless to say my first homework art was not that great. I liked the little gray bear logo on the bottom right with the green helmet I created for it though. The second assignment taught us how to look at existing advertisements and how to replicate them by doing similar things and then adding our own twist or unique spin on it to make it our own. Thus we learned what was cool and what attracted customers.

This second project was very helpful to me and I love my cheeky "Peace and Fries" go together McDonald's advertisement creation.  

My first attempt at making an Ad

The OG inspo and my rendition

My Version

Building a Board Game Instructions Manual

    This week I got the chance to make another poster but for the 50th year Special Edition of any board game I like. This was a mock-up of course but it was a fun project!

    I love building posters. Every time I have the opportunity I research new techniques and tricks to push myself in Adobe Illustrator and Photoshop. I now know that if anything is pixelated, a simple surface blur that isn't very high will soften that and make it look more appealing. I am also getting more comfortable designing my own lettering and logo designs and using the pen tool in Adobe Illustrator.

I chose the classic and simple game called, "Guess Who?"  I love how it doesn't make my brain work too hard and I can actually sit back and enjoy it. There is no violence, it is all about guessing who your mystery character card is. And in this day and age you can even customize your character tabs on the gameboards to your liking. There is also a commercial version made in 2019 that has a wider range of diversity in their characters' features.

Here are a couple of pages from the 6 pages manual I made: